Last week, I was staring at the clothes in my closet when I realized my wardrobe could use a little updating (I just don't think sweaters and boots are going to carry me through spring and summer in Oklahoma!). Flash forward an hour and imagine my delight when I received a text from one of my favorite boutiques!
"Show this text for 25% off all maxi skirts - today only," it read. Don't mind if I do! Two hours later, I was at the store, buying a maxi skirt.
It sounds like a convenient story given the subject at hand, but I'm not the only one who jumps at a coupon. Lots of businesses have started using mobile coupons - H&M, Old Navy, Target and Redbox, to name a few. However, it's just as easy for smaller businesses to get in on this as well.
Did you know coupons are 10 times more likely to be redeemed than paper coupons? I guess I'm not the only one who never cuts out the coupons in the Sunday paper, but will sure as heck drive to Michael's and use that 40% off coupon!
If you're not incorporating mobile coupons into your business's marketing strategy, here are some stats that may encourage you to start:
- 53.2 million people in the U.S. have used a mobile coupon.
- 70% of people said that they are open to receiving coupons via their mobile device, according to a recent survey.
- 10 billion mobile coupons were redeemed in 2013.
Bottom line: people love coupons and it's way easier to use a coupon from a mobile device.
Still not convinced? Consider this: 98% of text messages are opened and read within 3 minutes. That's a pretty good chance that someone who receives your coupon is going to see it.
How To Use Mobile Coupons
Although there are apps out there that can create mobile coupons, the easiest and most affordable way to send coupons to your customers is via text message.
There are several different types of coupons you can send:
"Show It And Save" - send a mass text with the offer and incentive, ask the customer to show it at the register, and include the expiration date. It's that simple.
"Show-It-and-Save" texts can include:
- Offers with a dollar amount off - "Stop by Jay's Store to receive $10 off ____!"
- BOGO offers - "If you come into Billy's Burgers and buy one cheeseburger, you get another free! Show this text to get the deal!"
- Offers with a percentage off - "Show this message to receive 15% off an oil change at Joe's Tire and Lube!"
Send a text with a link to the coupon. Include the offer, with a short link to your mobile website. This is a great way to increase traffic to your site! Also, you can add a scannable barcode that lets people redeem the coupon at the register.
Here's what the coupon would look like after the customer clicks on the link:
QR Code coupons. These are great because you have a couple options when you use them:
- In-store signage with your QR code on it - advertise your mobile club, and send customers a coupon when they scan the code. This way, you can get new customers to opt-in to your mobile club and increase the chances of the customer coming back to use that coupon.
- You can text a QR code to your customers. When they scan the QR code, it will take them to your mobile coupon.
Here's an example of a sign you can hang up in store:
These are just some of the options you have when it comes to sending a mobile coupon via text message.
Times To Send Mobile Coupons:
During slow business days. If business is slow, why not send out an offer that could immediately drive traffic to your store?
During times you know people are shopping. Is it a Saturday? Spring Break? Christmas season? These are all times you know people are out making purchases already, so why not get them into your business?
Key times that make sense for your business. If you own a hair salon, and it's prom season - why not send out a coupon a couple weeks before prom? Likewise, if you're a car dealership and it's tax return season - send out an offer right after January 1st! Coupons sent right when people are starting to think about needing whatever product or service your business offers are going to be that much more successful.
Not too often. You want to make your coupon a treat for your loyal customers, so don't send out multiple coupons a day. If you send way too many, the customer could start to view them as spam, rather than some awesome deal they don't come by very easily.
In Conclusion...Mobile Coupons Are Awesome.
They're more affordable to send than paper coupons.
They're instant: in a matter of seconds you can drive traffic to your store while increasing revenue.
They're easy to share: people love to share good deals with their friends.
They increase the interest in your mobile club: the more incentives people receive, the more they want to be in your mobile club!
And most importantly:
You can track redemption rates to measure your success: you can easily see which coupons have had the best response, so you can know which ones to send in the future.